Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Das Gwölb | © Das Gwölb
  • Bad Radkersburg

Das Gwölb

Regional and culinary experiences.
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Vinothek Klöch
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  • Klöch

Wine shop & viticulture museum Klöch

A regional wine shop in the wine-growing region of Klöch with the heart of the wine shop, the Klöcher Traminer, in...
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Obsthof Stangl | © Obsthof Stangl
  • open today
  • Feldbach

Obsthof Stangl

Michaela Stangl creates her own cuvée of life and farm experience in her orchards around Paurach-Berg with much love...
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Bevog | © Brauhaus Bevog
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  • Bad Radkersburg

Brauhaus Bevog

The craft beer brewery Bevog in Bad Radkersburg in the south of the Thermenland & Vulkanland Styria produces beers...
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Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
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  • Straden

Obsthof Neumeister

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
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Samstagsmarkt am Fehringer Hauptplatz | © Lumikki Photography
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  • Fehring

Fehringer Samstagsmarkt

This year's market is once again oriented towards food from farms, with a focus on "local instead of global" in Fehring.
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Holunder Wunderwelt | © Holunder Wunderwelt
  • Feldbach

Holunder Wunderwelt - Obstbau Christandl

The Holunder-Wunderwelt is a show-, experience- and enjoyment garden at the fruit farm of the Christandl family, which...
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Obsthof & Mostschenke Glanz-Pöltl | © Christoph Tlapak
  • Fehring

Most & Genuss Glanz-Pöltl

Family business in the third generation. In the farm store you can buy the very finest fruit, fruit juices, honey,...
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urlmueller | © Urlmüllers Paradeis Paradies
  • Straden

Urlmüllers Paradeis Paradies

Now Styria has his own "tomato king". Family Unger produces many dozens of tomatoes varieties and peppers under the old...
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Familie Ulrich | © @Strasser
  • open today
  • St. Anna/Aigen

Weinhof Ulrich

"The quality of the wines grows in the vineyard," says Rupert Ulrich. This is also reflected in the unmistakable...
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Bauernstadl Feldbach | © Tourismusverband Feldbach/ B. Bergmann
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  • Feldbach

Bauernstadl - Die Region im Einkaufskorb

Directly from the farmer: In the Bauernstadl you will find the largest selection of fresh delicacies and food from the...
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Backstube | © Einfach Fitz I Jean van Lüllik
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  • Feldbach

Einfach Fitz - Die Zuckerbäcker

That's where the "Feldbach Karamell" come from: delicately melting and made by hand. Dominik Fitz created this sweet...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann